Sr Digital Marketing Manager Job in Denver (Colorado, USA, United States)

Description

ROLE PURPOSE:
Janus is seeking a Senior Digital Marketing Manager to join our team. This position reports to the AVP of Digital Marketing. The overall goal of the Senior Marketing Manager is to develop and execute upon a strategy to attract, maintain and increase engagement with its key constituencies (mostly institutional investors and consultants).

This position is responsible for establishing digital marketing plans that deliver against stated goals and objectives as well as define online features to ensure Janus is competitive in the marketplace. Project management experience and channel partnership are vital success factors for this role. The person in this must have proven leadership and communication skills within all levels of an organization including at the executive level.

Working with various digital marketing team members and vendors, this position will generate and manage the sites to ensure that it has the latest and most relevant technologies, content delivery and features are available.

ESSENTIAL FUNCTIONS:
Drive results by:
· Establishing and clearly articulating a digital marketing plan and strategy with stated goals and objectives that align with the channel strategy
· Proactively identifying, creating and executing digital marketing strategies and initiatives that will grow awareness and drive online engagement
· Developing and communicating an online marketing campaign/content rotation roadmap
· Fully owning the creative process (leveraging various resources at times) - prepare creative approach, write copy, proofing, gain compliance signoff and execution
· Developing strategies, identify and procure sources, (such as banner ads, search engines and internal list pulls), to produce qualified leads for sales and marketing relationship management. This includes follow-up on all leads generated
· Understanding the competition and the business needs to be a top rated Web site
· Tracking, analyzing, and optimizing site and campaign effectiveness to fully understand performance. Communicate results to senior management and others in the channel.
Drive content by:
* Producing innovative, efficient and measurable content engagement programs
· Producing new and leveraging existing content to deliver in multiple digital mediums
· Staying up to date on content needs/trends in the marketplace (includes delivery techniques and emerging technologies) and sharing that knowledge with key stakeholders in the organization
· Ensuring the content and messaging on the site(s) is on brand, current and relevant
Collaborating by:
* Working cross-functionally with CEO and other executives, channel marketing teams, sales leadership, subsidiary firms, PR/IR teams, Vendors, IT and creative teams to develop strategies, tools and roadmaps (includes prioritizing with each group) to support channel and digital marketing effo