| Director Acquisition Lead Development and Generation - # Description Personal Investing (PI) and Workplace Investing (WI), units of Fidelity Personal, Workplace and Institutional Services (PWIS), help millions of people save and invest through individual retail accounts and workplace savings plans. PI and WI build lifetime relationships with customers and provide employers with cost-effective, integrated employee benefit solutions. The companies serve customers online, over the phone, and through a nationwide network of investor centers. The Customer Strategy & Integration Team group is comprised of marketing and communications experts. The Director of Lead Development and Generation is responsible for the planning, strategic development, optimization, and overall analysis of a lead development and generation multi-channel, platform program. Primary Responsibilities This individual will be responsible for growing the company's lead generation pool through the creation and successful execution of campaigns that build and accelerate lead volume through conversion. This will involve using and developing technology-based lead generation programs, tools and campaigns that will drive new leads to the firm. This individual will work with integrated marketing, sales integration and web sales and service primarily to deliver multi-touch, multi-channel programs through tactics such as direct response marketing, live chat, and automated trigger follow up (live/marketing messaging), etc. in order to ultimately drive new inquiry, high response rates and quality opportunity conversions, resulting in qualified lead delivery. The Director has primary responsibility for managing the firm's lead development and generation investment and ensuring an appropriate return through budget allocation and strong campaign results. The Director role also involves providing strategic direction and feedback - in partnership with the integrated marketing team - to both the external and internal advertising agencies in the development of messaging and direct-response tactics. Qualifications Education and Experience
: - BS and a minimum of 15 years of financial services marketing communications experience, or MBA with 5-7 years total financial services marketing communications experience. Skills and Knowledge - Think strategically - understand customer, business partner needs and prior learnings to inform strategy direction and ongoing decision making - Good business judgment - Understands and focuses efforts on key business priorities, thinks holistically, leverages business partners and focuses on return on investment - Strong direct response marketing and sales background - understands the need to have a clear positioning tailored to our audience, focus on customer benefits and Fidelity Advantages - Experience in sales distribution strategy required - Strong analytical capability - A leader with demonstrated success | 
