Web Designer
Location: Washington D.C.
Job Type: Regular
Division: Government Executive
# of openings: 1Description Web Designer
Government Executive is seeking a Visual Web Designer who will generate original design concepts and provide design solutions for new products, existing site features and online marketing initiatives. The designer will work closely with a team of product managers, editors, marketers and presentation layer developers to produce superior design concepts for the website or online marketing campaigns, including emails and newsletters. The designer will translate business requirements and concepts into wireframes, workflows, prototypes and visual designs. The ideal candidate will have a strong user interface design focus, with an understanding of user interface standards, information architecture, and industry best practices. The designer will execute an online design vision working closely with the editorial and print design teams to ensure cohesive representation of all brands. This position reports to digital product lead.
Responsibilities/Requirements:
* Propose design solutions, working with a cross-functional business, editorial, marketing and print design groups to define an online visual strategy to enhance existing GEMG online products (including but not limited to GovExec and Nextgov) and create new online products.
* Work toward overall online design goals:
* Ensure engaging experience for audience
* Meet client needs and expectations
* Own online UX, ensuring that all designs are in line with a top end-user experience
* Work closely with technology team to ensure feasibility and scalability of design (i.e. web-friendly fonts, photo sizing/optimization, etc)
* Ensure online design is in line with GEMG style guide.
* Produce wireframes and mockups based on requirements and market research/best practices.
* Conduct a cross browser review of all new pages prior to launch
Example of projects: * Site redesign (new page templates, web forms, graphics, etc.)
* Newsletter redesign
* GBC online: enhancements based on new business requirements/meeting lead goals
* Events online: enhancements based on new business reqs/meeting registration goals
* New registration/lead gen products
* Enhancements to and new ad placements
* Online client campaigns where needed
* Enhancing of existing templates by analyzing heatmaps and optimizing for clicks/conversions Qualifications of Ideal Candidate:
* 5+ years online visual design experience
* Experience with wireframing, prototyping and developing design specifications
* Understanding of and follow trends in online advertising.
* Solid understanding of web standards, web browser capabilities, user experience,
* and common web technologies (AJAX, HTML, dHTML, XML and CSS)
* Expertise with Adobe CS2 Suite (Photoshop, Illustrator & Image Ready)
* Knowledge of product development lifecycle and experience working with product managers, presentation layer development, marketing and q |
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